Fishing is a slow-paced conceptual game addressing the temptation new-media devices present. The game is inspired by a 3000 year-old Chinese proverb about Jiang Ziya. He would patiently fish in an unusual way by hanging a straight fishhook, without bait, three feet above the water tempting the fish to take the bait. This peculiar style finally caught the Duke’s attention and Jiang Ziya was invited to the court and ended up managing the estate. Today, people use this old idiom to describe someone who willingly falls into a trap or does something without minding the result. Unlike most computer games, Fishing, Those Who Are Willing to Hook is defined by its long duration and the players’ motionlessness.